Scale of One to Tech
Welcome to the "Scale of One to Tech" podcast, for Digital & Growth Marketeers within the technology scale up space. I'm Alex Marriner, Founder & Recruitment Director at Acquire Digital Talent. I've been recruiting within the digital marketing space for over a decade. I've worked with some fascinating brands such as Starling Bank, Popsa, Tails.com and lots more, helping Digital Marketeers accelerate their careers within high-growth, tech-driven companies across London and Europe.I hear so many influential stories each and every day, so I decided to start this podcast to dive in and learn more about these cutting-edge topics and share the knowledge with you. Each month I'll be speaking with Senior Digital & Growth Marketing professionals, consultants and thought leaders from within the high-growth, tech-driven, startup and scale up space from areas such as HealthTech, FinTech, Direct to Consumer and more.We'll be chatting through a wide range of topics all to help you in your journey as a Digital Marketing Leader within the tech industry. By listening to this podcast, you will gain insider knowledge from those that have been there and done it, providing you with actionable takeaways to implement within your own tech-driven business.So if you're a Digital Marketeer and work within, or have an interest in the tech industry this will be for you. See you soon for episode 1! https://www.acquiredigitaltalent.com/
Episodes
27 episodes
How Urban Jungle & Marshmallow Cut Through an ‘Un-sexy’ Insurance Industry with Marketing Director, Laura Woodhead and VP of Marketing, Sam Knott #S2E5
Very few of us wake up excited to buy insurance, so how do you cut through in a market awash with apathy? It’s that unique challenge that’s so rewarding to Laura Woodhead and Sam Knott.As Urban Jungle’s Marketing Director & Marshmall...
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Season 2
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Episode 5
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49:52
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Marketing Strategies to Beat the Recession with CMO’s at Hyperjar, Tymit and CIRCA5000, Amabel Polglase, Alessandro Onano and Abba Newbery #S2E4
The new year demands a new approach to marketing in 2023, and one of the most hotly contested industries right now is FinTech, particularly in the B2C space.Among the CMOs bringing their exciting services to life are Amabel Polglase (Hyp...
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Season 2
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Episode 4
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44:26
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Standing Out in the World’s Most Important Industry with Flo Health CMO, Nick Lisher & PillSorted’s VP of Marketing, Chris Rushe #S2E3
Everyone has experiences with health, therefore successfully navigating the sector opens up a huge potential for businesses utilising the latest in Health Tech.Flo Health have grown from a period tracker to becoming an essential female ...
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Season 2
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Episode 3
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48:41
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Tutorful’s Former-CMO & Multiverse’s VP, Marketing on Cutting Through in EdTech & Maximising LTV: James Hamlin & Rachael Beckett #S2E2
Covid exposed every child to a new, technologically fueled world of learning by necessity. With so many players in EdTech, how can you cut through to more customers, and keep them for longer?We’re joined this month on the podcast by VP, ...
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Season 2
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Episode 2
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36:07
HelloFresh, Bella & Duke and Finisterre's CMOs on Staying Competitive in the D2C Market: Luis Lacerda, Tushar Kaul and Franky Athill #S2E1
Welcome back to the Scale of One to Tech podcast, returning for a stellar series 2!Kicking things off strong with a focus on the D2C world, we’re joined by three fantastic CMOs - HelloFresh’s Luis Lacerda, Finisterre’s Franky Athill and ...
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Season 2
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Episode 1
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53:24
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Mindful Chef: Breaking Tradition at the UK’s #1 Rated Recipe Box with Co-Founder & CMO, Giles Humphries #21
Mindful Chef is a healthy food subscription revered as the UK’s top healthy recipe box, an accolade achieved through fostering innovation rather than obeying tradition…Bringing his marketing experience from Betfair and M&C Saatchi, C...
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Episode 21
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53:54
Harnessing Network Effect & Product-Led Innovation with Nude CMO Yoann Pavy #20
You’d be lucky to acquire the experience of joining one unicorn in your marketing career, but between Deliveroo and Depop, Yoann Pavy has the lessons from two of the largest.Now taking his expertise to an innovative FinTech startup in th...
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Episode 20
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44:40
Product-Focused Marketing Magic & Crowdfunding Culture with Co-Founder & CMO of Chip, Alex Latham #19
Being a successful CMO takes a determined individual with a great skill set, but there’s much more to learn from those who do so alongside being a Co-Founder…The resilience that Alex Latham has shown is exhibited marvellously in Chip, on...
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Episode 19
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42:12
Growing Spotify's Global Subscribers with Nikki Lambert, now CMO at Popsa #18
Today Spotify has over 180 million premium subscribers, but at the start of Nikki Lambert’s tenure, that number was just 200k. Having been involved in its meteoric expansion into dozens of new territories, it’s clear that Nikki’s ma...
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Episode 18
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59:43
Playing the Long Game & Keys to Cutting-Through with Founder of eOpinion, Chris Hutchings #17
Any entrepreneur needs to be somewhat adept in marketing and, having been CMO at Quidco, Chris Hutchings is taking these learnings forward into his latest venture - eOpinion.Across the numerous, varied experiences Chris has been through ...
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Episode 17
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48:46
Breaking Barriers & Transcending Industries with CMO at Superscript, Mai Fenton #16
As an Asian woman, Mai Fenton has leapt over her fair share of hurdles through her rich and varied career, and as Superscript’s CMO she’s illustrating the opportunities available for multi-skilled female marketers like herself.Mai’s 20-y...
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Episode 16
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37:09
Tutorful CMO, James Hamlin; Disrupting Sectors Through Technology #15
Considering the number of current channels and platforms that didn't even exist at the start of James Hamlin’s marketing career, it’s evident that the emergence of new technologies is presenting opportunities to disrupt sectors.James, no...
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Episode 15
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43:23
Leadership in the Hybrid Workplace with Trinny London’s CMO, Shira Feuer #14
Leadership is not the same as it was 12 months ago, regardless of industry - with the past year’s events CMOs have been forced to adapt to keep their teams collaborating effectively and their messages cutting through. As CMO in a th...
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Episode 14
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40:28
Perfecting Your Channel Mix & Curating Culture with CMO at Molo Finance, Dennis Volkmann #13
Breadth of experience is a formidable tool in any CMO’s arsenal. Between startups, scaleups, international roles and varying industries, it’s safe to say that Molo Finance’s Dennis Volkmann fits the bill perfectly.Dennis has held managem...
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Episode 13
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47:09
Killer Interview Questions, Leadership Lessons & Females in FinTech with SO-SURE’s CMO, Nicola Vidal #12
Welcome back to the CMO series of the Scale of One to Tech podcast! We’ve been lucky enough to speak to some incredible CMOs with an array of experiences under their belt, and today’s guest is no different. Formerly at ClearScore, Wonga, uSwitc...
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Episode 12
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46:32
Combining Google-Style Recruitment & Netflix’s Storytelling with Appear Here’s CMO, Gaston Tourn #11
Welcome back to the next episode in our CMO series of Scale of One to Tech, and we’re continuing with a guest whose incredible career path has seen him in top marketing positions at Google, Badoo, Emma, and now Appear Here, one of Wired Magazin...
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Episode 11
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49:38
Building a Booming, Sustainable D2C Brand with Wild Cosmetics Co-Founder, Charlie Bowes-Lyon #10
As the need for sustainable hygiene products grows ever-stronger, the space in the market for an environmentally friendly, convenient way to rid the bathroom of plastic waste has opened up for the incredible Wild Cosmetics. With a f...
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Episode 10
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43:31
Hiring five star growth marketers for effective scaling with Growth Marketing Advisor and Founder at Kurve, Oren Greenberg #9
With an almost immeasurable series of variables that come with setting up a growth framework, there are numerous, invaluable lessons to learn from the experience that Oren Greenberg has amassed, nurturing massive growth in startups and corporat...
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Episode 9
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50:35
7 Steps to Scale with Founder of The Part-Time CMO, Lucy Woolfenden #8
Whether you’re bootstrapping or boosted by seed funding, crafting a marketing strategy to scale up requires patience to reap the rewards. As it turns out, Lucy Woolfenden - a growth marketer with incredible credentials including Yolt and Skype ...
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Episode 8
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33:57
TransferGo’s leadership strategies for maximising growth with Gareth Knight #7
We’ve all been through our personal hell recently. So how do you adapt your leadership style to make the most of your team when they’re battling the stresses of home life? In Gareth Knight’s view, a small show of vulnerability and a healthy dos...
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Episode 7
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42:09
Revolutionising Deliveroo’s paid search with Co-Founder and MD of WeDiscover, Byron Tassoni-Resch #6
The power of data science can convert your paid search strategy from a simple channel to a competitive advantage. You need look no further than Byron Tassoni-Resch’s effect on Deliveroo, whose ‘virtual neighbourhoods’ grew their paid search by ...
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Episode 6
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42:16
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Championing working culture for successful international marketing campaigns with Founder & Owner of Fatum Expediendi LLC, Janina Siede #5
When it comes to marketing campaigns on an international scale, a measured approach to cultural differences is key, a fact not lost on Janina Siede, a Senior Performance Marketing Leader with a palette of experiences from both sides of the pond...
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Episode 5
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37:44
Using mindset innovation to become a multi-talented T-shaped marketer with on-demand Chief Marketing Officer Mehul Garg #4
This year’s demand for creative solutions to new problems has facilitated the meteoric rise of the T-shaped marketer - someone with a breadth of knowledge that allows them to apply their expertise to a range of opportunities.In this next...
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Episode 4
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39:16
A masterclass in SEO and engagement with Digital Marketing Specialist & Founder of Alfred & William, Rob Young #3
SEO is a tool that can reap rewards in tumultuous times - only if you’ve optimised it months (or even years) before you need it! The companies who have mastered SEO for the long run have been able to adapt to the current shift towards eCommerce...
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Episode 3
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32:41
Secret Escapes’ formula for hiring best-in-class performance marketers with Head of Performance & Revenue, Rumyana Miteva #2
Would you take the best digital marketeer in the world if they were a poor cultural fit for your business? Striking a balance between skills and shared values is key as you expand your workforce - something that Secret Escapes’ Head of Performa...
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Episode 2
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20:48