Killer Interview Questions, Leadership Lessons & Females in FinTech with SO-SURE’s CMO, Nicola Vidal #12 Artwork

Scale of One to Tech

Welcome to the "Scale of One to Tech" podcast, for Digital & Growth Marketeers within the technology scale up space. I'm Alex Marriner, Founder & Recruitment Director at Acquire Digital Talent. I've been recruiting within the digital marketing space for over a decade. I've worked with some fascinating brands such as Starling Bank, Popsa, Tails.com and lots more, helping Digital Marketeers accelerate their careers within high-growth, tech-driven companies across London and Europe.I hear so many influential stories each and every day, so I decided to start this podcast to dive in and learn more about these cutting-edge topics and share the knowledge with you. Each month I'll be speaking with Senior Digital & Growth Marketing professionals, consultants and thought leaders from within the high-growth, tech-driven, startup and scale up space from areas such as HealthTech, FinTech, Direct to Consumer and more.We'll be chatting through a wide range of topics all to help you in your journey as a Digital Marketing Leader within the tech industry. By listening to this podcast, you will gain insider knowledge from those that have been there and done it, providing you with actionable takeaways to implement within your own tech-driven business.So if you're a Digital Marketeer and work within, or have an interest in the tech industry this will be for you. See you soon for episode 1! https://www.acquiredigitaltalent.com/

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Scale of One to Tech

Killer Interview Questions, Leadership Lessons & Females in FinTech with SO-SURE’s CMO, Nicola Vidal #12

August 12, 2021 • Alex Marriner & Nicola Vidal • Episode 12

Welcome back to the CMO series of the Scale of One to Tech podcast! We’ve been lucky enough to speak to some incredible CMOs with an array of experiences under their belt, and today’s guest is no different. Formerly at ClearScore, Wonga, uSwitch, and most recently SO-SURE, Nicola Vidal has enjoyed a prosperous career in marketing spanning over 20 years.

With such a plethora of knowledge and experience, we hear Nicola weigh in on what makes a great marketing leader, FinTech’s increasing appeal to Gen Z, diversity in the FinTech & CMO space, advice for CEOs hiring their first CMO - and that’s just scratching the surface...

This episode covers

Attributes that make a great marketing leader
FinTech’s shift towards appealing to Gen Z-ers and Millennials
Making the most of influencer marketing
Advice for CEOs hiring their first CMO
Boosting diversity in the FinTech CMO space
Writing better, clearer, more inclusive job ads
Killer interview questions

Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com

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Alex Marriner

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