Scale of One to Tech
Welcome to the "Scale of One to Tech" podcast, for Digital & Growth Marketeers within the technology scale up space. I'm Alex Marriner, Founder & Recruitment Director at Acquire Digital Talent. I've been recruiting within the digital marketing space for over a decade. I've worked with some fascinating brands such as Starling Bank, Popsa, Tails.com and lots more, helping Digital Marketeers accelerate their careers within high-growth, tech-driven companies across London and Europe.I hear so many influential stories each and every day, so I decided to start this podcast to dive in and learn more about these cutting-edge topics and share the knowledge with you. Each month I'll be speaking with Senior Digital & Growth Marketing professionals, consultants and thought leaders from within the high-growth, tech-driven, startup and scale up space from areas such as HealthTech, FinTech, Direct to Consumer and more.We'll be chatting through a wide range of topics all to help you in your journey as a Digital Marketing Leader within the tech industry. By listening to this podcast, you will gain insider knowledge from those that have been there and done it, providing you with actionable takeaways to implement within your own tech-driven business.So if you're a Digital Marketeer and work within, or have an interest in the tech industry this will be for you. See you soon for episode 1! https://www.acquiredigitaltalent.com/
Scale of One to Tech
Tutorful CMO, James Hamlin; Disrupting Sectors Through Technology #15
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Alex Marriner, James Hamlin
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Episode 15
Considering the number of current channels and platforms that didn't even exist at the start of James Hamlin’s marketing career, it’s evident that the emergence of new technologies is presenting opportunities to disrupt sectors.
James, now CMO at online EdTech marketplace Tutorful, joins Alex on the Scale of One to Tech podcast to discuss how the necessary tech shift that we’ve seen in the past two years has changed marketing strategies, the need for an authentic and transparent voice, and creating career opportunities when entering a startup.
This episode covers
- James’ illustrious career prior to Tutorful
- Catalysing opportunities to work in a startup
- The focus on being authentic, upfront & transparent
- Changing your marketing proposition/approach for the effects of Covid on the industry
- How to alleviate common solopreneur/startup mistakes
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
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