Scale of One to Tech
Welcome to the "Scale of One to Tech" podcast, for Digital & Growth Marketeers within the technology scale up space. I'm Alex Marriner, Founder & Recruitment Director at Acquire Digital Talent. I've been recruiting within the digital marketing space for over a decade. I've worked with some fascinating brands such as Starling Bank, Popsa, Tails.com and lots more, helping Digital Marketeers accelerate their careers within high-growth, tech-driven companies across London and Europe.I hear so many influential stories each and every day, so I decided to start this podcast to dive in and learn more about these cutting-edge topics and share the knowledge with you. Each month I'll be speaking with Senior Digital & Growth Marketing professionals, consultants and thought leaders from within the high-growth, tech-driven, startup and scale up space from areas such as HealthTech, FinTech, Direct to Consumer and more.We'll be chatting through a wide range of topics all to help you in your journey as a Digital Marketing Leader within the tech industry. By listening to this podcast, you will gain insider knowledge from those that have been there and done it, providing you with actionable takeaways to implement within your own tech-driven business.So if you're a Digital Marketeer and work within, or have an interest in the tech industry this will be for you. See you soon for episode 1! https://www.acquiredigitaltalent.com/
Scale of One to Tech
Hiring five star growth marketers for effective scaling with Growth Marketing Advisor and Founder at Kurve, Oren Greenberg #9
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Oren Greenberg
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Episode 9
With an almost immeasurable series of variables that come with setting up a growth framework, there are numerous, invaluable lessons to learn from the experience that Oren Greenberg has amassed, nurturing massive growth in startups and corporates alike.
From the considerations of building in-house functions vs enlisting the specialisms of an agency, to identifying the right skills in budding growth marketeers, and much more, we hear from Oren - a Growth Marketing Advisor and Founder of Kurve - on the next, insightful episode of the Scale of One to Tech podcast.
This episode covers
- The varying experiences advising in scaleups vs corporate environments
- Making a switch from traditional marketing to growth marketing
- Qualities that make a great growth marketing team
- Attributes of a good leader
- Deciding between building an in-house team or considering agencies
- How internal education becomes a block for marketeers
- Whether to look for generalists or specialists
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
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