Scale of One to Tech

Secret Escapes’ formula for hiring best-in-class performance marketers with Head of Performance & Revenue, Rumyana Miteva #2

November 19, 2020 Rumyana Miteva - Secret Escapes Episode 2
Scale of One to Tech
Secret Escapes’ formula for hiring best-in-class performance marketers with Head of Performance & Revenue, Rumyana Miteva #2
Show Notes

Would you take the best digital marketeer in the world if they were a poor cultural fit for your business? Striking a balance between skills and shared values is key as you expand your workforce - something that Secret Escapes’ Head of Performance and Revenue, Rumyana Miteva knows all too well.

Rumyana joins Alex Marriner in episode 2 of the Scale of One to Tech podcast to discuss how Secret Escapes have maintained passion and engagement from their staff and the tools used to do so. They also explore the recent shift towards T-Shaped marketeers, identifying current and future business needs, and upskilling your team.

This episode covers

  • Improving your business development communications
  • Assessing current and upcoming business needs
  • Identifying cultural fits in employment candidates
  • Diversity and inclusion when hiring
  • Specialist vs T-Shaped marketeers
  • Keeping staff engaged and passionate

Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com