How Urban Jungle & Marshmallow Cut Through an ‘Un-sexy’ Insurance Industry with Marketing Director, Laura Woodhead and VP of Marketing, Sam Knott #S2E5

Very few of us wake up excited to buy insurance, so how do you cut through in a market awash with apathy? It’s that unique challenge that’s so rewarding to Laura Woodhead and Sam Knott.

As Urban Jungle’s Marketing Director & Marshmallow’s VP of Marketing respectively, we hear from Laura & Sam how they found vision and purpose in InsureTech and their lessons from key failures.

We also dive into the ‘unnecessary nonsense’ in our industry’s hiring processes, plus the power of embracing new channels.

This episode covers:

• The challenge of attracting interest in an inherently ‘unsexy’ industry
• How the cost of living crisis and Covid have affected marketing strategies
• Sam & Laura’s biggest mis-steps and learnings throughout their careers
• Key frustrations and ‘unnecessary nonsense’ within the hiring process
• Why we shouldn’t write off new marketing channels as fads

This month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.